Privacy Policy

Effective Date: April 8, 2019
Updated: November 28, 2025

1. Overview

Groove Society, LLC (“Groove Society,” “we,” “our”) explains how we collect, use, store, and disclose information when you access our websites, applications, events, or related services (“Services”). By using the Services, you agree to the practices described here. We may update this policy at any time. Updates take effect once posted on https://www.groovesociety.miami.

2. Information We Collect

2.1 Personally Identifiable Information (PII)

Information that identifies you, such as your name, email address, phone number, mailing address, payment information, and account credentials.

Collection:
Provided by you when creating an account, purchasing tickets or services, registering for communications, or interacting with our digital platforms.

Use:
To operate and maintain the Services, process transactions, manage event attendance, communicate with you, meet legal obligations, and protect our operations.

Retention:
Kept while your account is active or as needed for legitimate business purposes. Deleted upon account deactivation, unless retention is required by law.

Access:
You may request access, correction, or deletion by contacting data@groovesociety.miami.

Security:
Protected using industry-standard safeguards. No method of transmission or storage is fully secure.

2.2 Non-Personally Identifiable Information (Non-PII)

Information that does not directly identify you, including device identifiers, browser type, IP address, pages viewed, access times, and usage metrics.

Collection tools:
Cookies, pixels, log files, Google Analytics, Facebook Pixel, and similar technologies.

Use:
For analytics, site performance, security monitoring, and service optimization.

3. Legal Basis for Processing (EEA Users)

For individuals in the European Economic Area, we process personal data based on legitimate interests, consent, legal obligations, or protection of vital interests. To exercise EEA data rights (access, rectification, deletion, restriction, objection, portability), contact data@groovesociety.miami.

4. Do Not Track

Where feasible, we honor browser-initiated Do Not Track signals.

5. Local Device Storage

Some information may be stored on your device depending on how you use the Services. You are responsible for managing device-level security.

6. Social Sharing

Information you choose to share through email, social media, or other external channels is outside our control. Third-party features are governed by their own privacy policies.

7. Event-Specific Data Practices

7.1 Event Photography and Recording

Events may be photographed, filmed, or recorded. By attending, you grant Groove Society the right to capture, use, reproduce, and distribute your image, voice, or likeness for documentation, promotion, marketing, and commercial purposes without compensation.

7.2 Ticketing Platforms and Third-Party Services

If you purchase or register through external platforms (e.g., Eventbrite, DICE, Resident Advisor, Shotgun, venue ticketing systems), their collection and handling of your information is governed by their own privacy policies.
We may receive limited data from these platforms for event operations and communication.

7.3 Venue Safety, Security, and ID Verification

Events may require:

Age verification
ID review or scanning
Bag checks
Security footage
Incident documentation

This information is collected to ensure compliance with law, maintain safety standards, and protect guests and staff.
We do not store ID images unless required for compliance or security purposes.

7.4 Access Technologies (RFID, QR, NFC)

Entry systems may use RFID wristbands, QR codes, NFC passes, or similar technology. These systems may collect identifiers such as device IDs, timestamps, and access logs to manage admissions and prevent fraud.

7.5 Event Partners and Operational Sharing

Limited data may be shared with venues, artists or their representatives, sponsors, and operational partners when necessary to facilitate event execution, comply with venue requirements, or ensure safety.
Marketing-related sharing occurs only with your consent.

7.6 Incident Reporting, Health, and Safety

We may collect information related to accidents, injuries, safety issues, or guest removal to comply with regulations, support investigations, and maintain secure event environments.

7.7 Surveillance and Monitoring

Venues may use CCTV, access-control systems, or crowd-monitoring tools. These systems may record video, audio, or environmental data for security, compliance, and operational management. Surveillance data is controlled by the venue unless otherwise specified.

7.8 Event Analytics

We may analyze attendance, entry times, dwell time, crowd movement, and operational behavior to understand and improve event performance.

7.9 User-Generated Content at Events

If you upload or tag content featuring Groove Society, you grant us a non-exclusive license to repost or reference that content across our digital platforms. Reposting does not imply endorsement or any formal association.

7.10 Third-Party Promoters, Hosts, and Lists

If you enter an event through guest lists, promoters, hosts, or third-party ticket sellers, their data practices are independent of ours. Only information collected directly through Groove Society systems is covered by this policy.

8. Communications

We may send service-related alerts, system notices, or transactional messages. Promotional communications can be opted out of. Mandatory notices require account deactivation to discontinue.

9. Underage Use

The Services and events are not intended for individuals under age 21. We do not knowingly collect information from persons under 21. Any such data will be removed.

10. Third-Party Websites

Links to third-party websites are provided for convenience. We do not control their privacy practices. Review their policies before submitting information.

11. Messaging Terms (SMS/MMS)

By opting in, you agree to receive automated text messages at the number provided. Message frequency varies. Message and data rates may apply.
Unsubscribe at any time by texting STOP.
For help, email sms@groovesociety.miami or text HELP to 786-484-9096.
Notify us before transferring your phone number. Messaging terms may change at any time.

12. Contact

For questions regarding this Privacy Policy:

data@groovesociety.miami
Groove Society, LLC
1100 Brickell Bay Dr. #310784
Miami, FL 33131